The Global Fund – Access to Life
Podium Arts Communications provided turnkey design and production services for the launch of "Access to Life" for The Global Fund and Magnum Photos. This initiative was part of a major international campaign presenting the dramatic achievements of TGF’s HIV treatment efforts in countries around the world. Set in the historic Mellon Auditorium, the launch included a VIP reception and theatrical presentation, along with a collection of intimate stories of patients in four countries. The classic hall was divided into two distinct spaces, allowing for both an elegant reception with remarks by former U.N. Sec. General Kofi Annan and Senator Patrick Leahy (among others), and a dramatic concert and presentation, featuring a performance by Senegalese world music artist Youssou N'Dour. Dramatic still and video images were featured on high-resolution digital display screens throughout the space, including a 25 x 40 foot screen used as the backdrop for the narrative presentation and N'Dour performance. All media content for the event was produced in HD video by Podium Arts, and has been repurposed for multiple platforms including the web, press and live presentations around the world.
Segment Credits: Magnum Photographer: Jonas Bendiksen
Field Writer/Producer: John Coll Metcalfe
The Telly Award winning story of Marie Sonie St. Louis of Haiti is one of four intimate portraits produced by Podium Arts as part of the "Access to Life" project, for The Global Fund in partnership with Magnum Photos. Featuring original underscore by Senegalese world music artist Youssou N'Dour, the stories combine the images of world class photographers from Magnum Photos with video and audio documentation captured around the world.