The Global Fund – Born HIV Free

The Global Fund hired Podium Arts to design and produce this launch video for their "Born HIV Free" campaign, featuring its program ambassador, then French First Lady Carla Bruni-Sarkozi. Madame Bruni-Sarkozy has made prevention of mother-to-child HIV transmission her primary social cause. Produced in 1080i HD, the spot features original graphic animation by Sameer Zavery of Podium partner Astralize and archive footage, including interview content produced by Podium Arts for its larger Global Fund ID campaign. This segment won two Telly Awards for achievements in Social Issues and Social Responsibility video communications.