"CityWalk Sight & Sound" - Universal Studios
Hollywood
Setting a new standard for environmental entertainment systems, Podium founder Joseph Finneran led the creative concept development, design and overall integration of a major site-wide media overlay at Universal Studios landmark retail facility in Hollywood. As part of it's expansion to a 220,000 square foot facility, the system amplifies the visitor experience of multiple neighborhoods, tailoring music, video, lighting and other controlled systems to fit the architectural character and day-part demographics of the street. The project involved original branding (custom copy, graphics and music), a deal for perpetual, regularly updated content with Universal Music Group, and an operating system capable of automated, randomized operation for multiple weeks of 18-hour days. The system also supports manual, customized operation for use with major movie premieres, broadcast shoots and other live events. It is approaching 10 years of continuous service.
Setting a new standard for environmental entertainment systems, Podium founder Joseph Finneran led the creative concept development, design and overall integration of a major site-wide media overlay at Universal Studios landmark retail facility in Hollywood. As part of it's expansion to a 220,000 square foot facility, the system amplifies the visitor experience of multiple neighborhoods, tailoring music, video, lighting and other controlled systems to fit the architectural character and day-part demographics of the street. The project involved original branding (custom copy, graphics and music), a deal for perpetual, regularly updated content with Universal Music Group, and an operating system capable of automated, randomized operation for multiple weeks of 18-hour days. The system also supports manual, customized operation for use with major movie premieres, broadcast shoots and other live events. It is approaching 10 years of continuous service.