Luzerne County Voter Education - Luzerne County
Bureau of Elections
This multi-platform information campaign fulfilled the County's broad requirements to inform voters and calm fears about their new electronic voting system. The campaign involved a high-volume ad buy on both local TV and radio, as well as newspaper inserts and a custom website, featuring video and PDF training materials, and a regularly updated list of local demo sites. The informational effort occurred prior to both primary and general elections, and led to multiple print stories praising the Bureau of Elections for their thorough and well-planned efforts.
This multi-platform information campaign fulfilled the County's broad requirements to inform voters and calm fears about their new electronic voting system. The campaign involved a high-volume ad buy on both local TV and radio, as well as newspaper inserts and a custom website, featuring video and PDF training materials, and a regularly updated list of local demo sites. The informational effort occurred prior to both primary and general elections, and led to multiple print stories praising the Bureau of Elections for their thorough and well-planned efforts.
